Airtel has announced its ‘Do not Disturb’ short code, 2442, designed to allow subscribers manage all promotional messages sent to their lines.
The self-service platform allows customers to either opt-in or out of the ‘Do Not Disturb’ service, thereby empowering subscribers to end unsolicited promotional SMS or promotional voice calls. To use the service customers can text ‘help’ to 2442.
Its Chief Commercial Officer, Mr. Ahmad Mokhles, said the code was introduced in compliance with the directive of the Nigerian Communications Commission (NCC), and in response to complaints of unsolicited SMS or promotional voice calls by some customers.
“Airtel is committed to offering excellent customer service and we are pleased to introduce the ‘Do Not Disturb’ self-service to empower our esteemed customers to decide what messages or calls they receive from the network.
“While there are customers that demand promotional services to keep abreast with various innovative products and services, there are others who do not want to be disturbed – that is why NCC has mandated telecoms companies in Nigeria to create this service, providing options for customers to either opt-in or out,” he said.