The Managing Director of Hewlett Packard Incorporated, Mrs. Ify Afe, has said the country’s market is still very much untapped, as personal computer penetration in Nigeria slowed at 11 per cent, adding, “ we still have a long way to go.”

Afe, however, said HP was quite strong in Nigeria. “We have long-term as well as short-term strategies for this market and we intend to remain in this market as long as possible.

“I think we are the oldest so far, HP has been in this market much longer than a lot of companies we have today and that shows our power and our intent to remain in this market.”

The HP boss notes that in Africa, Nigeria is a very strong market.

According to her, there are lots of strength pace and starter in the country.

She said, “We have a lot of people that are exposed and open to this technology we talk about and so we have a strong adoption of these services we still push.

“A lot of countries today may not be on the same level with Nigeria.  When you bring out this innovation, the second challenge is to find out where you can then play into, we don’t have that problem here.

“We have the population working for us, we have the minds of the people working for us, and so, Nigeria is a force to reckon with in Africa and in the world.”

Afe pointed out that the only thing the country could do to improve was getting the message about PC adoption to every household and individual.

“In Nigeria, the potential is huge, massive, untapped, we haven’t even harnessed half of it and we have quite a while to keep improving on it,” she stated.

She said that Nigerians were not naive as to the opportunities and challenges before them, but stated that they did not know the technology solutions to address them.

“This is why there are lots of untapped opportunities in the technology space and that HP is particular about developing the right education and creating the right technology awareness among the Nigerian people.”


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