The recent Snapchat advert with the caption; “Do you want to slap Rihanna”
“Do you want punch Chris Brown”
Has been slammed by the singer Rihanna, which she claimed was shaming victims of domestic violence.
The Ad made light of domestic violence by referencing the 2009 incident when the singer’s former boyfriend Chris Brown violently assaulted her.
In her response, the singer accused the platform of bringing shame on domestic violence victims.
Rihanna wrote, “Now SNAPCHAT I know you already know you ain’t my fav app out there!
“You spent money to animate something that would bring intentional shame to [domestic violence] victims and made a joke of it!!!
Snapchat stocks has reportedly dropped by nearly 5% after Rihanna’s statement.