Tidal announced Friday (Feb. 5) it will be donating $1.5 million to Black Lives Matter and other social justice groups.
The money comes from the first Tidal X: 10/20 charity concert that took place in Brooklyn last year with performances by company owner Jay Z, with artist partners Beyoncé, Nicki Minaj, Lil Wayne and others, Mic reports. The donation comes in association with the hip-hop mogul’s Roc Nation company and on what would have been Trayvon Martin’s 21st birthday.
Martin was fatally shot in 2012 by neighborhood watch volunteer George Zimmerman in Sandord, Fla. Following, Zimmerman was acquitted of second-degree murder and of manslaughter.
Tidal’s donations will be administered through the New World Foundation with grants going nonprofits decided on in part by the company’s artist owners.
Those include national organizations Black Lives Matter, Opportunity Agenda, Hands Up United, Sankofa.Or, and local groups including Community in California, Dream Defenders in Florida, Black Youth Project in Illinois, the Baltimore Justice Fund and Empowerment Development Corporation in Maryland, Million Hoodies and the Gathering for Justice League in New York, the Ohio Students Association/Organizing Collaborative in Ohio.
As well, organizations started by Families of Victims of Police Violence, including the Trayvon Martin Foundation, the Michael O.D. Brown We Love Our Sons and Daughters Foundation and the Oscar Grant Foundation will all receive grants.
Tidal said these recipients will receive their donations later this month.
Roc Nation’s managing director of philanthropy, Dania Diaz, said this is part of a larger effort to keep the company contributing to social causes.
“The process of acquiring recommendations [for nonprofits] was collaborative and inspired by the message that speaks to racial and social inequities and injustice in our society,” Diaz told Mic. “Each year we will support a different initiative. Our ideology is to have a hifi level of consciousness in everything we do.”